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Person 1st Concept Writer HD

Person 1st Concept Writer HD

 

Description

Most innovative and exciting marketing ideas begin with a concept. A concept is a description of a brand, product or communication idea expressed in a way that is a tangible proposition to consumers or customers. Expressing marketing ideas as concepts, then evaluating and collaborating on these concepts further with customers provides forward insight to enhance the marketing mix of brands. If concepts can form the foundation to drive brand growth, the writing of these concepts becomes a critical task in the marketing function.

The concept writerTM app has been designed to be an important tool for anyone involved in developing and testing new ideas for products and communications among consumers and customers. The app begins with the premise that for an idea to be successful it must be built on fresh insight into customer needs and wants. Having established this insight, the app provides a basic structure for developing a series of solid concepts which can then be put in front of customers.

With a series of thought starters for brainstorming, the concept writerTM app ensures a creative and structured approach to writing a concept with the following features:

1. Clear prompts to develop the key components of the concept:

1-1. Concept Headline or a short description of the most important idea in the concept

1-2. Customer Insight which describes the problem, opportunity or aspiration that the customer benefit is designed to address

1-3. Customer Benefit which captures the primary benefit and advantage of the idea to the target customer

1-4. Concept support as the ‘reason to believe’ why the idea will deliver the benefit being promised

2. Facilitates easy collaboration on concepts between key business stakeholders including product development teams and advertising agencies ensuring ‘buy-in’ to the concept and the best expression of the idea

3. Outputs secure PDF format documents which can be emailed directly from your iPhone and iPad for immediate feedback from customers or as part of a larger program of market research

The concept writerTM app can ensure creation of high quality concepts and that the innovative ideas of businesses are communicated in the best way possible thereby forming a solid foundation to enable brand growth.

What's New in Version 2.0

Fixed several bugs and changed the support email address.

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The information may be outdated (2011-04-14 14:44:57). For actual information go to iTunes

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